Privacy Policy

Last updated: 10 July 2026

Your privacy matters to us. This policy explains what personal data Advantage Digital processes, on what legal basis, for how long, and what rights you have over it, under the General Data Protection Regulation (GDPR — Regulation (EU) 2016/679).

1. Data controller

The controller of your personal data is Advantage Digital, based in Portugal.

Privacy contact: pedro@advantagedigital.pt.

2. Data we collect

• Email contact — when you contact us through the site form (which opens your email client) or directly by email, we receive your name, email address, your message and, if you indicate it, your expected monthly media budget.
• Analytics — only if you consent to the "Analytics" category in the cookie banner, we collect aggregated site usage statistics (pages visited, visit duration, device type).
• Marketing — only if you consent to the "Marketing" category, advertising pixels from third-party platforms (see section 6) are activated to measure and optimise campaigns.
• Personalisation — only if you consent to the "Personalisation" category, we store preferences used to adapt the site's content.

We do not collect special categories of data (sensitive data) and the site is not intended for anyone under 18.

3. Legal basis

• Legitimate interest (art. 6(1)(f) GDPR) — to reply to the enquiries you send us and manage the resulting business relationship.
• Consent (art. 6(1)(a) GDPR) — for analytics, marketing and personalisation cookies and technologies. You can withdraw consent at any time, without affecting the lawfulness of prior processing.

4. Purposes

• Replying to contact requests and commercial proposals;
• Improving the site and user experience (analytics, if consented);
• Measuring and optimising advertising campaigns (marketing, if consented).

5. Data retention

• Contact emails — kept for as long as needed to reply and manage the business relationship, at most 2 years after the last contact, unless a legal obligation requires otherwise.
• Cookie preferences — your choice in the banner is stored in your browser (localStorage) until you clear or change it; we recommend reviewing your preferences at least every 12 months.
• Analytics and marketing data — subject to the retention periods of the respective tools, typically between 2 and 26 months.

6. Processors and third parties

We work with advertising platforms that may process personal data on our behalf or as joint controllers. These technologies are only activated with your marketing consent:

• Google Ads (Google Ireland Ltd.)
• Meta Ads (Meta Platforms Ireland Ltd.)
• TikTok Ads (TikTok Technology Ltd.)
• Snapchat Ads (Snap Group Ltd.)
• Reddit Ads (Reddit Ireland Ltd.)

Loading the Inter typeface through Google Fonts is considered essential to the site's operation. Some of these providers may transfer data outside the European Economic Area; in those cases, transfers rely on European Commission adequacy decisions or standard contractual clauses.

7. Your rights

Under the GDPR, you have the right to:

• Access — know what data of yours we process and obtain a copy;
• Rectification — correct inaccurate or incomplete data;
• Erasure — request deletion of your data ("right to be forgotten");
• Portability — receive your data in a structured, commonly used format;
• Objection — object to processing based on legitimate interest;
• Restriction — request the restriction of processing in certain circumstances;
• Withdraw consent — at any time, for processing based on it.

You also have the right to lodge a complaint with the Portuguese supervisory authority, CNPD — Comissão Nacional de Proteção de Dados (www.cnpd.pt).

8. How to exercise your rights

To exercise any of these rights, email pedro@advantagedigital.pt with the subject "Data protection". We reply within 30 days at most. We may ask for additional information to confirm your identity.

9. Cookies

On your first visit, the site shows a consent banner with four categories: Essential (always on — site functionality and typeface loading), Analytics, Marketing and Personalisation. No optional category is activated without your express consent.

You can change your choice at any time via the Cookie preferences link in the footer of any page.

10. Changes to this policy

We may update this policy to reflect legal or operational changes. The date of the last update is shown at the top of the page. Relevant changes will be highlighted on the site.